Senthil Rajaratnam

Eli Lilly, Affiliate Relations Manager, Global Serialization Program
Pharmaceutical serialisation and traceability

Senthil Rajaratnam is the Affiliate Relations Manager for Lilly’s Global Serialization Program.  In his role, Senthil leads the efforts for gathering regulatory intelligence and requirements related to serialization and product traceability and coordinates the activities for implementing the right solutions to meet those regulatory requirements.  Senthil is also the subject matter expert on the GS1 standards and is part of various industry workgroups that work towards a common goal of providing advocacy to influence the adoption of global standards, harmonizing requirements and help governments achieve their goals leveraging serialization.