Senthil S. Rajaratnam

Eli Lilly and Company , Affiliate Relations Leader, Global Serialization Program
Panel – Traceability – Challenges and Learnings

Senthil Rajaratnam has been with Eli Lilly and Company for 15 years. In his current role as the Affiliate Relations Manager for Lilly’s Global Serialization Program, Senthil leads the serialization implementation efforts to satisfy the traceability requirements set by legislation in different countries by coordinating with Lilly’s affiliate offices in those markets and various packaging sites. Prior to this role, Senthil had spent many years in the distribution, warehousing and logistics space primarily focusing on improving efficiency in warehouse operations through process reengineering and automation.

Senthil is also the subject matter expert on the GS1 standards and is part of various industry workgroups that work towards a common goal of providing advocacy for influencing the adoption of global standards and harmonizing requirements and help governments achieve their goals leveraging serialization.